The Aila Aftermath

Its really strange...
To see the human capacity to recuperate and move on with life. We even put the ants to shame in this respect. Whatever happens, however serious, we have the ability to pick ourselves up from where the disaster leaves us...and continue towards building our world back to the way it was.
But sometimes, not always, this sense of optimism gets the better of people in the Corporate World. Specifically in the Electronic Media. Particularly, it got the better of a Radio Channel RJ (who is quite the funny monkey in the studio).

The RJ started making fun of the cyclone Aila. Sure, it is a name which would evoke tepid sarcasm or humor from people at first mention. But then, in the context of the mayhem it wreaked in the city - 22 people confirmed dead in Kolkata - I believe humor should have been the remotest emotion to be evoked a day after the cyclone.
Its all Marketing actually. The opportunistic (read sadistic) bastards who make these targets to achieve by the end of the week/month/year have to do anything and everything to make the listener listen up. So it wont do if you air condolences on the radio the morning after. It sure as hell wont help if you dont make those rich, obese, fat marwari bastards who infect the city like the plague listen in to your programme (they got half the city's commercial lifeline under their withered belt under a greasy potbelly). And since people nowadays require 'fatafat' entertainment....one often wonders at what cost !!